Archive for Carla Edwards

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Carla Edwards, "The Web Savvy One", is President of System Savvy, Inc., an award winning web development and consulting firm celebrating it's 10th Year. Edwards has developed Savvy Faith Webs and SSI's client base includes some of Georgia's and South Carolina's largest faith-based communities. Carla's savvy has been showcased by Office Depot, SBA and others. She is also the founder and managing editor of ForChurchGrowth.com.


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5 Church eCommerce Power Tips

I have been delighted on many occasions with the great impact that ecommerce has on enhancing contributions and sales on the sites that we build for churches. I am also often on the listening end of a conversation about the frustrations and misconceptions of staff as they try to deal with online giving, online stores, [...]

19Nov2008 | Carla Edwards | 0 comments | Continued
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Your Website is Talking Behind Your Back!

While you’re not watching and you can’t listen in, your church website is telling your visitors a few things behind your back. There’s a conversation going on in each visitor’s head and your website is influencing how that conversation goes.
A visitor may be arriving with the impression or expectation that your ministry is dynamic, progressive [...]

12Nov2008 | Carla Edwards | 0 comments | Continued
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Don’t Let That Broadcast Backfire

Now that more and more churches are doing broadcasts, it’s become somewhat of a “chicken or the egg” scenario for some. The dilemma is which should get priority in a church’s marketing budget or which should be done first in the strategic plan. The situation I hear more often is, “Now that we’ve started broadcasting, we [...]

30Oct2008 | Carla Edwards | 0 comments | Continued
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Email Setup the Smart Way

E-mail is a mainstay for any organization because it’s an invaluable tool for communications and marketing when it’s used effectively.  Unfortunately, it can also become time intensive, frustrating and cause communication gaps when it’s not used effectively.  Small to midsize organizations are most likely to face challenges for reasons including having no IT/PC support readily [...]

30Oct2008 | Carla Edwards | 0 comments | Continued
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Who Do You Think You’re You Talking To?

“Who do you think you’re talking to?”  We’ve all had that question asked of us. I often visit church websites and that same question forms in my mind.  A parent often closes the question with “… one of your friends?”, and I am similarly under the impression that a church is speaking as though to [...]

24Oct2008 | Carla Edwards | 0 comments | Continued